POPIA PRIVACY NOTICE

Protection of Personal Information Act, 2013 (Act No. 4 of 2013)

Effective Date: 5 September 2026

Yalethuthando Consulting (“Yalethuthando Consulting”, “we”, “us” or “our”) is committed to protecting the privacy and personal information of our clients, prospective clients, website visitors, artists, businesses, organisations and other individuals with whom we interact.

This POPIA Privacy Notice explains how Yalethuthando Consulting collects, uses, stores, protects and processes personal information in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA).

POPIA establishes minimum requirements for the lawful processing of personal information by public and private bodies and provides rights to individuals whose personal information is processed.

1. RESPONSIBLE PARTY

For purposes of POPIA, Yalethuthando Consulting is responsible for determining the purpose and means of processing personal information collected through our website and in connection with our services.

Yalethuthando Consulting

Contact Person: Lungile Dube Mqadi
Telephone: 076 130 1241
Email: yalethuthando.cons@gmail.com

Alternative Contact:
Ziphozinhle Mqadi
068 100 2613

2. WHAT IS PERSONAL INFORMATION?

“Personal information” means information relating to an identifiable person.

Depending on your interaction with us, this may include:

Name and surname
Email address
Telephone number
WhatsApp number
Business or organisation details
Artist or stage name
Social media profiles
Website information
Address or location information where required
Information relating to your PR or marketing requirements
Campaign and project information
Correspondence between you and Yalethuthando Consulting
Photographs, biographies, media kits and promotional information supplied to us
Technical information collected when you use our website

3. HOW WE COLLECT PERSONAL INFORMATION

We may collect personal information when you:

Complete a consultation form
Submit an enquiry through our website
Contact us by telephone
Contact us through WhatsApp
Contact us by email
Request information about our services
Become a client
Provide information for a PR or marketing campaign
Provide information for media or promotional activities
Interact with our website or social media platforms

Where reasonably practicable, personal information will be collected directly from the person to whom it relates.

4. PURPOSE OF PROCESSING

We process personal information for specific and legitimate business purposes.

These purposes may include:

Client and consultation management

Responding to consultation requests
Understanding client requirements
Preparing proposals and quotations
Communicating with prospective and existing clients
Managing client relationships

PR and marketing services

Personal information may be processed where necessary to provide services such as:

Public relations campaigns
Artist branding
Media outreach
Radio interview coordination
Television opportunities
Digital marketing
Social media promotion
Church and community engagement
Event and concert marketing
Sponsorship assistance
Media monitoring and reporting

These services form part of Yalethuthando Consulting’s PR and marketing activities.

Business administration

We may also process information for:

Record keeping
Invoicing and administration
Customer support
Internal reporting
Improving our services
Website security
Preventing fraud or misuse
Complying with legal obligations

5. LAWFUL PROCESSING

Yalethuthando Consulting will process personal information in accordance with the conditions for lawful processing under POPIA.

Depending on the circumstances, processing may be based on:

Your consent
The performance of a contract
Steps taken at your request before entering into a contract
Compliance with a legal obligation
Legitimate interests, where permitted by law
Another lawful basis recognised under POPIA

We will seek to ensure that personal information collected is adequate, relevant and not excessive in relation to the purpose for which it is processed.

6. CONSENT

Where processing requires consent, we will request consent in an appropriate manner.

Consent should be voluntary, specific and informed.

You may withdraw consent where processing is based on consent.

Withdrawal of consent will not affect the lawfulness of processing that occurred before the withdrawal.

Please note that withdrawing consent may affect our ability to provide certain services where the information is necessary for those services.

7. DIRECT MARKETING

We may use personal information for direct marketing where permitted by POPIA.

Where required, we will obtain the appropriate consent before sending unsolicited electronic marketing communications.

Marketing communications may include information about:

Yalethuthando Consulting services
PR packages
Marketing campaigns
Promotions
New services
Business announcements

You may request that we stop sending marketing communications to you.

8. SHARING PERSONAL INFORMATION

We do not sell personal information.

However, personal information may be shared where reasonably necessary to provide our services or conduct an agreed campaign.

Depending on the service, this may include sharing relevant information with:

Radio stations
Television stations
Publications
Journalists
Media organisations
Event organisers
Churches and ministry organisations
Influencers
Marketing platforms
Social media platforms
Website and technology service providers
Professional service providers
Government or regulatory authorities where legally required

Only information reasonably necessary for the relevant purpose should be shared.

For example, where an artist has appointed Yalethuthando Consulting to conduct a promotional campaign, relevant artist information may need to be supplied to media and promotional partners.

9. ARTIST AND PROMOTIONAL INFORMATION

Yalethuthando Consulting provides services involving the promotion of artists, brands, events and projects.

If you provide us with:

Artist photographs
Logos
Biographies
Music information
Social media information
Press releases
Media kits
Event information
Promotional content

you acknowledge that such information may be used for the agreed PR and marketing purposes.

Where personal information relating to another individual is supplied to us, you should ensure that you have the appropriate authority or lawful basis to provide that information.

10. INFORMATION SECURITY

Yalethuthando Consulting will take reasonable technical and organisational measures to protect personal information against:

Loss
Damage
Unauthorised access
Unlawful processing
Unauthorised disclosure
Destruction
Modification

POPIA requires responsible parties to implement appropriate safeguards for the integrity and confidentiality of personal information.

Where third-party service providers process personal information on our behalf, we will take reasonable steps to ensure that appropriate confidentiality and security measures are maintained.

11. DATA BREACHES

If we become aware of a security compromise involving personal information, we will take reasonable steps to assess, contain and address the incident.

Where required by POPIA, affected data subjects and the Information Regulator will be notified of a security compromise.

12. RETENTION OF PERSONAL INFORMATION

We will not retain personal information for longer than is necessary for the purpose for which it was collected, unless retention is required or permitted by law.

Information may be retained for purposes including:

Providing ongoing services
Maintaining business records
Resolving disputes
Meeting contractual obligations
Meeting legal or regulatory requirements

When personal information is no longer required, we will take reasonable steps to securely delete, destroy or anonymise it where appropriate.

13. ACCURACY OF INFORMATION

We aim to maintain accurate and up-to-date personal information.

You should notify us if any personal information you have provided changes or is incorrect.

We may take reasonable steps to verify and update information where necessary.

14. YOUR RIGHTS UNDER POPIA

Subject to applicable legal limitations, you have rights regarding your personal information.

These may include the right to:

Ask whether we hold personal information about you
Request access to your personal information
Request correction of inaccurate information
Request updating of personal information
Request deletion where legally appropriate
Object to certain processing
Withdraw consent where processing is based on consent
Object to certain direct marketing
Lodge a complaint regarding the processing of your personal information

POPIA recognises data-subject rights relating to access, correction, deletion and objection to processing.

15. HOW TO EXERCISE YOUR RIGHTS

To make a privacy request, please contact Yalethuthando Consulting.

Email: yalethuthando.cons@gmail.com
Telephone: 076 130 1241

Your request should clearly explain what information or action you are requesting.

We may need to take reasonable steps to verify your identity before processing certain requests.

16. COMPLAINTS

If you believe that your personal information has been processed unlawfully, you should first contact Yalethuthando Consulting so that we can investigate and attempt to resolve your concern.

You may also lodge a complaint with the Information Regulator of South Africa where applicable.

The Information Regulator is established under POPIA and has powers and duties relating to the protection of personal information.

17. THIRD-PARTY SERVICES

Our website may use third-party services such as:

Website hosting providers
Website analytics
Contact-form services
Email services
WhatsApp
Social media platforms
Advertising platforms
Payment or business service providers

These third parties may process information in accordance with their own terms and privacy policies.

We will take reasonable steps to ensure that third-party processing is appropriately managed where those parties process personal information on our behalf.

18. COOKIES AND WEBSITE TECHNOLOGIES

Our website may use cookies and similar technologies to:

Improve website functionality
Remember preferences
Understand website traffic
Monitor website performance
Improve user experience
Support marketing activities where applicable

You may adjust your browser settings to restrict cookies.

19. CROSS-BORDER PROCESSING

Some third-party technology, hosting, communication, social media or marketing providers may process information outside South Africa.

Where personal information is transferred across borders, Yalethuthando Consulting will take reasonable steps to ensure that the transfer is handled in accordance with applicable POPIA requirements.

20. CHILDREN’S PERSONAL INFORMATION

Our website and services are primarily intended for adults, businesses, artists and organisations.

We will not knowingly process children’s personal information except where permitted by applicable law and appropriate consent or another lawful basis exists.

21. CHANGES TO THIS POPIA NOTICE

We may update this POPIA Privacy Notice from time to time.

Changes may be made to reflect:

Changes in legislation
Changes to our services
Changes to our website
Changes to technology
Changes to how we process personal information

The latest version will be published on this page.

22. CONTACT DETAILS

YALETHUTHANDO CONSULTING

Contact Person: Lungile Dube Mqadi
Telephone: 076 130 1241
Email: yalethuthando.cons@gmail.com

Alternative Contact:
Ziphozinhle Mqadi
Telephone: 068 100 2613

Business Address:
8062 Pangolin Crescent
Dawn City
Boksburg
1459

23. ACKNOWLEDGEMENT

By using this website or submitting your personal information to Yalethuthando Consulting, you acknowledge that you have had an opportunity to review this POPIA Privacy Notice.

Where consent is legally required, you will be provided with an appropriate opportunity to provide or withhold that consent.

Last Updated: 5 September 2026